If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore

Free pdf downloadable books If Then: How the Simulmatics Corporation Invented the Future (English Edition) FB2 PDB MOBI by Jill Lepore

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If Then: How the Simulmatics Corporation Invented the Future
Jill Lepore
Page: 432
Format: pdf, ePub, mobi, fb2
ISBN: 9781631496103
Publisher: Liveright Publishing Corporation

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Free pdf downloadable books If Then: How the Simulmatics Corporation Invented the Future (English Edition) FB2 PDB MOBI by Jill Lepore

A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

If Then: How the Simulmatics Corporation Invented the Future
If Then: How the Simulmatics Corporation Invented the Future. by Jill Lepore, Liveright Publishing Corporation, New York, 2020. Hardcover, pp. 432, ISBN: 'If Then: How the Simulmatics Corporation Invented the Future
Simulmatics was an early effort in the 1960s to harness computer-drive analytics to predict the behavior of voters and consumers. 'If Then: How the Simulmatics Corporation Invented the Future
Simulmatics was an early effort in the 1960s to harness computer-drive analytics to predict the behavior of voters and consumers. 'If Then: How the Simulmatics Corporation Invented the Future
Simulmatics was an early effort in the 1960s to harness computer-drive analytics to predict the behavior of voters and consumers. If Then: How the Simulmatics Corporation Invented the Future
Book Details. ISBN. 1631496107. Title. If Then: How the Simulmatics Corporation Invented the Future. Author. Lepore, Jill. Publisher. Liveright. Publication Date. If Then: How the Simulmatics Corporation Invented the Future
Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the If Then: How the Simulmatics Corporation Invented the Future
If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore available in Hardcover on Powells.com, also read synopsis and If Then: How the Simulmatics Corporation Invented the Future
Details. A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestsel. 'If Then: How the Simulmatics Corporation Invented the Future
Simulmatics was an early effort in the 1960s to harness computer-drive analytics to predict the behavior of voters and consumers. Customer reviews: If Then: How the Simulmatics - Amazon.com
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If Then: How the Simulmatics Corporation Invented the Future Data & Society. Society & Culture. Listen on Apple Podcasts. Historian Jill Lepore discusses her new If Then: How the Simulmatics Corporation Invented the Future
In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, If Then | Jill Lepore | W. W. Norton & Company
How the Simulmatics Corporation Invented the Future. Published by Liveright. by Jill Lepore (Author If Then: How the Simulmatics Corporation Invented the Future
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